Matcha is the popular, powdered green tea product loaded with antioxidants. Matcha has been used in traditional tea ceremonies in both China and Japan but is also a popular ingredient in a variety of products.
Preparing matcha can take over 20 days. The tea leaves are grown in the shade away from direct sunlight. This technique slows growth and leads to an increased concentration of chlorophyll which makes the leaves a darker shade of green and contributes to the strong flavor. Once it’s harvested, the leaves are laid out to dry. Once dried, the veins are removed and they are ground into a fine powder known as matcha.
Matcha is made in 2 grades- one for tea ceremonies and one for cooking. Many people are familiar with matcha in the form of lattes and ice cream but cooking grade matcha is used in some other products you may find surprising.
The First Matcha Boom in Japan
In 1996, a major U.S. luxury ice cream brand caused a huge sensation in Japan by introducing matcha flavor.Then in 2001, a major U.S. coffee shop started selling matcha cream dessert drinks which led to a boom in Japan.
Going Global
In 2002, matcha bars opened in New York City and Dubai, and in 2006, famous coffee shops in the U.S. started selling matcha lattes. Matcha flavor also became a popular flavor in bubble tea as well. Currently, matcha tea shops are trending throughout the world.
Matcha, the Super Food
Matcha contains many beneficial components for health. Green Tea Catechins are said to lower cholesterol, Theanine has a relaxing effect by lowering stress and anxiety levels and Vitamin C is a powerful ally in maintaining beautiful skin. It is also said to contain as much caffeine as coffee, which improves concentration.
Reimported to Japan
Currently, there is another matcha boom in Japan. Unique green foods and drinks are on the rise, such as alcoholic matcha drinks, green curry made with matcha instead of turmeric, and pasta with matcha kneaded into them.
